Engagement rate is the measure that evaluates the level of engagement that a social network publication receives from an audience. It indicates the number of people who interact with the content. Factors that influence engagement are comments, sharing, user likes, etc.
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The engagement rate is a widely used measure in social network analysis. Here's how to calculate it:
Engaged Users / Reach x 100
Committed users are those who have liked, commented or shared. Reach is the number of people who have seen the publication. The engagement rate is a useful measure to evaluate its strategies, but also those of other hotels, as part of a marketing analysis of the competition.
Since the engagement rate is calculated in relation to the number of subscribers a company has on social networks, the rate for small and large hotels can be compared equally.
This is an important measure to monitor, as a higher rate of consumer engagement is a sign of quality content.
The engagement is excellent for evaluating advertising campaigns on social networks, and can be applied to Facebook, Instagram or any other social network platform. Also be sure to track consumer feedback, as it can provide good suggestions for improvement.