Sales & Marketing Strategy
We help you build the most effective marketing strategy for your property.
Market Research & Context
We provide you the right benchmarks about your destination and competition plus a full SWOT Analysis.
Customer Mapping
We help you define your marketing personas (both leisure and business) and make sure you reach them.
Sales & Distribution Planning
We design offers and packages for the best distribution channels for your property.
Analyse Your Market
Benchmarking & analysis have neve been so important. We will provide a full analysis of your destination, your competitors and your environment to make better decisions.
Including:
✓ Destination analysis
✓ Competitors analysis
✓ SWOT
✓ COVID context
✓ USPs
Define Your Guest Profile
Understanding your guests & and your market is essential. In parallel with a Yield Management Analysis we will deliver key insights into your marketing personas.
Including:
✓ Core strengths per market/persona
✓ Customers habits
✓ Markets expectations
Create Your Sales & Marketing Plan
We will design a full Sales & Marketing Plan that covers every topic you need to operate your property.
Including:
✓ Distribution strategy
✓ Offers & package creation
✓ Websites and booking engine optimisations
✓ Communication plan (messages, channels, budgets)
✓ Planning
✓ Budgets
