The word "meta" is an abbreviation for "metadata". Meta tags are essentially text in the code of a web page that describes the content of that page to search engines such as Google, Bing and Yahoo. This additional data includes information such as the title of the page, the description and the type of content.
Here are some examples of the most commonly used meta tags for SEO :
Title or meta-title tags
The title tag of your web page is what will appear in Google search results as a clickable blue hyperlink. You should think of the title tag as the chapter title of a book. A well-designed title tag can help maximize clicks in search engine results pages. That's why it's important to ensure that the title of each page is unique, descriptive and optimized for social sharing.
The title tag is perhaps the most important SEO component of a web page. It's what Google pays the most attention to when determining the content of your page.
Meta-description tag
After the title tag, the meta description is the most important. Although meta descriptions do not have a direct impact on your search engine rankings, they are intended to improve your click through rate from search engine results pages.
Indeed, the meta description is your "organic copy of the ad", which usually appears under the title tag as an excerpt from the preview text in the search results.
Meta robot tag
These beacons may be useful in specific circumstances. Meta-robots essentially provide search engine robots, including Google, with certain commands.
In other words, you tell search engines what to do with your pages:
- index/no index: Ind icates to search engines whether your page should be displayed in search results or not.
- follow/nofollow: Tells search engines what to do with the links on your pages (whether or not to "follow" your links to the next page).
- noarchive: Tells search engines not to show a cached link to a web page in search results.
- nocache: Same as noarchive, but only applies to Internet Explorer and Firefox.
- nosnippet : Tells search engines not to display a meta description or video preview of your page in search results.
- notranslate: Tells the search engine not to provide a translation of this page in the search results.
Schema
Schema is one of the newest types of meta tags. Schema is essentially a type of tag that tags different parts of a website so that search engine algorithms can better understand what type of content is available on the site.
There are a variety of diagrams that you can include on your website to help Google rank your business, products or other important information.
If you are a small business, the most important type of layout for local listing is the organizational layout. In this schema, you must include your company name, address, telephone number, and other information.0