One of the key metrics that hotels want to know when analyzing their social media marketing results is their engagement rate for posts using Instagram influencers.
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For Instagram, a good commitment rate is very significant. It can stimulate sales, if the public interacts with the advertising messages of your products or services, they are more likely to spend money.
How do I get Instagram's engagement rate from an influencer?
You can do this either by finding an Instagram commitment rate calculator or by calculating it manually from your own data.
The formula accepted by the industry for calculating the Instagram commitment rate is as follows:
((Likes + Comments) / Followers)*100 = X%.
For example, let's say you have 1,500 followers. You post a picture of a hotel pool that receives 100 Likes and 50 comments. The calculation of the Instagram engagement rate of your message is as follows: ((100 +50) / 1500)*100 = 10. This calculation of the Instagram engagement rate shows that your post has an engagement rate of 10%.