Influence Society Unveils a New Logo, Making a Refined Era in Luxury Hospitality Marketing
Paris, France – 12.09.2024 – Influence Society, the Paris-based digital marketing agency specializing in luxury hospitality, is proud to announce the launch of its new logo. After eight successful years of driving innovation and setting new standards in the industry, the company has refined its visual identity to reflect its established reputation for elegance, sophistication, and excellence.
Since its founding in 2016, Influence Society has grown from a bold startup into a trusted partner for some of the world’s most iconic luxury hotels and resorts. Its original logo, while emblematic of the company's early energy and ambition, no longer encapsulated the evolution and maturity of the brand. The new design signifies a deliberate step forward, embracing the refined and high-end positioning that Influence Society has earned over the years.
“Our new logo is more than just a fresh coat of paint; it’s a reflection of who we’ve become and the values we uphold,” said Sébastien Felix, Founder and CEO of Influence Society. “In our early days, we were fueled by entrepreneurial drive and a vision to disrupt the status quo in digital marketing for hospitality. Eight years later, we’ve not only fulfilled that vision but have also elevated our craft to serve some of the most prestigious brands in the world. It was time for our visual identity to reflect that transformation.”
A Visual Evolution to Match a High-End Identity
The new logo features a sleek, modern design with clean lines and minimalist sophistication. Its polished aesthetic mirrors the qualities that define luxury hospitality: elegance, exclusivity, and attention to detail. The redesign is the culmination of months of careful thought, ensuring it represents the brand’s journey while setting the stage for its future growth.
“Luxury is in the details, and this principle guided every aspect of the redesign,” Félix continued. “We wanted a logo that would resonate with our clients and stakeholders—one that conveys our commitment to quality, innovation, and the refined service we deliver every day.”
Reflecting Influence Society’s Impact on the Industry
Influence Society has built a reputation as a pioneer in combining data-driven strategies with creativity to transform the digital presence of luxury hotels and resorts. The agency’s ability to merge cutting-edge technology with deep industry expertise has resulted in long-term partnerships with leading brands in Europe, the Middle East, and beyond.
The new logo also symbolizes the company’s ongoing commitment to innovation and adaptability in a rapidly changing industry. As digital marketing continues to evolve, Influence Society remains at the forefront, providing its clients with the tools and insights to navigate the complexities of modern hospitality marketing.
Looking Ahead: A New Chapter for Influence Society
The unveiling of the new logo marks the beginning of an exciting chapter for Influence Society. As the company continues to expand its reach and services, it remains dedicated to its core mission: helping luxury hospitality brands thrive in the digital era.
“This rebranding is not just about aesthetics—it’s about embracing our role as a leader in the industry,” Félix explained. “It’s about signaling to our clients and team members that we are stepping into the future with confidence, sophistication, and a renewed commitment to excellence.”
About Influence Society
Influence Society is a digital marketing agency dedicated to transforming the online presence of luxury hospitality brands. With a focus on innovation, design, and strategy, we help our clients stand out in a competitive market by delivering exceptional digital experiences.