This insight is based on a snippet from our AI for Hospitality 2024 guide. Download the full guide here.
Social Media Management
Social media serves as a critical channel for brand storytelling, guest engagement, and direct marketing. ChatGPT can revolutionise this aspect by automating content creation, ensuring a consistent brand voice across platforms. Furthermore, ChatGPT can analyse engagement data and adapt the tone of voice based on results. This enables Sales & Marketing teams to create and test content on a large scale, freeing up the teams' time to focus on strategic initiatives.
Personalised E-mail Marketing
Personalisation is one of the cornerstones of hospitality. ChatGPT offers many opportunities in the personalisation of external communication. For instance in the creation of e-mail flows. ChatGPT is able to analyse large amounts of data, such as guest preferences, historical purchases and previous interactions. Being able to directly link data to e-mail flows results in higher engagement and conversion rates. Currently, the implementation of such deep personalisation is still being developed, resulting in some early challenges limiting full-scale implementation. The trajectory is promising, and we are confident ChatGPT implementation will soon help hotels personalise external communication such as e-mail flows on a massive scale.
Visual Content Creation
High-quality content is crucial for driving organic traffic to a hotel's website. Great copywriting as well as great imagery are key factors in winning clicks. Beyond generating text content on a large scale, AI can help generating visuals too. There are many image generators based on AI that can turn text into an image, such as Midjourney, DeepAI, Craiyon, and many more. The creators of ChatGPT developed a text-to-image generator too, called DALL-E, which comes included in ChatGPT4. Many of these tools are already being used for marketing purposes by businesses around the world. By leveraging ChatGPT's language and image generation capabilities, marketing teams can ensure their content is fresh, relevant, and engaging.
On February 15 2024, the company behind ChatGPT called OpenAI announced the next major step for generative AI. OpenAI published a webpage showing the capabilities of their text-to-video capabilities named "Sora". The results surprised many, as Sora generated seconds-long realistic videos based on single paragraph text inputs. Currently Sora is not openly accessible, however the moment it becomes available for the general public advertising will be impacted forever. Read more about Sora here.
The Future of Hotel Sales and Marketing
The integration of AI and machine learning tools like ChatGPT not only streamlines marketing and sales efforts in terms of workload. These tools could assist in increasing marketing team's outputs, helping them consistently create content that fits your brand. At this stage, the adoption of ChatGPT by sales and marketing teams in the hotel industry is not just a trend but a strategic move. As we look to the future, the possibilities are limitless, with AI continuing innovate the hospitality industry.
To access our full guide on leveraging ChatGPT for your hotel’s marketing and sales efforts, click here.