Download SOCIETIES: our visionary guide for extraordinary hospitality brands

At its core, SOCIETIES is about intentional creation. In a world where tools and technologies multiply daily, the question is no longer “Can we make something?” but “Why and how do we make it?” The magazine advocates for purpose-driven design, encouraging hoteliers and restaurateurs to blend creativity, digital fluency, and cultural awareness.Each edition is curated to inspire clarity, restraint, and innovation — principles that mirror Influence Society’s philosophy of combining artistry with technology.

SOCIETIES is released three or four times a year — each edition serving as a global benchmark for digital hospitality and design. Every issue connects to current conversations in luxury travel, architecture, digital storytelling, and hospitality innovation, offering a snapshot of where the industry is heading.

Each issue tracks the emerging signals of change within design, technology, and culture that influence hospitality’s creative landscape.
Key themes include:

• Technology & AI — From invisible interfaces to the rise of AI as a creative medium, SOCIETIES decodes how intelligent systems like Google’s Magic Cue and brand-embedded AI tools are reshaping guest discovery and engagement.
• Design & Architecture — How tactile design and narrative-driven spaces create emotional impact. Case studies include the Lego Innovation Campus and Saha Casa Boutique.
• Hospitality & Lifestyle Trends — The shift from hotel chains to singular destinations, community-building concepts (coffee bars, bakeries, social clubs), and “quiet tech” integration.
• Luxury Experiences — The new intersection of hospitality, private aviation, and immersive travel; the rise of curated, secret events for brand loyalty.
• Wellness & Mindset — Profiles on the Wellness Anarchist, the balance of recovery and performance, and the sensory power of sound experiences.

Our readers are visionaries in hospitality and design — hoteliers, restaurateurs, architects, and creative directors who lead the evolution of guest experiences. SOCIETIES speaks to “a new kind of hotelier”: one who is fluent in trends, curious about culture, and intentional in brand creation. Whether you manage a boutique hotel, fine-dining concept, or lifestyle brand, the magazine is your compass for what’s next.

SOCIETIES Magazine is the trends and intelligence magazine published by Influence Society, dedicated to the future of luxury hotels and restaurants. Each edition explores the cultural, technological, and creative shifts shaping next-generation hospitality. Recognized as a Luxury Hospitality Benchmark Report, SOCIETIES captures how design, AI, and storytelling converge to redefine the guest experience.